Online Rental Car Agencies Use a Search Engine Developed by CarTrawler

CarTrawler is a car rental site online that had troubles for many years – they kept partnering with other companies but none of the partnerships seemed to work very well. They had a website online as well as sites to rent cars at airports. But for whatever reason – perhaps too much competition – it just didn’t grow.

Release open source code

But then CarTrawler released open source car rental app for the iPhone allowing businesses to customize it and re-release it as their own product at App Store. This proved to be a smart move. The CarTrawler car rental app offers the under-access mobile to the largest selection of car rental from over 550 leading as well as independent car rental suppliers in 175 countries, airport locations at 30,000 cities and in 30 languages, and quoting in multiple currencies. They basically became the car rental search engine for many car rental sites.

Marketing plan

CarTrawler marketed themselves as a world-leading end to end travel technology solution “offering your customers with access to more ground-based transport solutions in more cities than they will anywhere else.”

It worked

It worked as they have provided the code for many international car rental companies online so that they are delivering the cheapest prices to other companies’ customers for over 7 years. They offer a reliable partner for car rental online at their and other sites. As for the customer they can find the best national and international car rental online prices available for booking car rental online.


ECI Partners which is a mid-market equity firm, invested in CarTrawler in 2011. Additionally, the former chief operating officer of CarTrawler became the chief executive who will lead the next act for this business’ development.

The rental car booking engine

The rental car hire booking engine that is power-driven by CarTrawler compares 800 of the top car rental suppliers such as Avis, Alamo, Hertz, Europcar, Budget, National, Sixt, Dollar, Enterprise and Thrifty at 28,000 international car rentals online locations.

The lesson in this is; one search will now give you the cheapest price for car rental everywhere.