Chinese Travel Market

There has been a rise of Chinese tourists traveling abroad. This leads to more and more tourism professionals struggling to find out how to attract these tourists.

China tourism

Nowadays, when talking about tourism and travel, many think directly about China. Data published by the United Nations World Tourism Organization (UNWTO) and National Tourism Administration of China (CNTA) shows that China has the largest number of outgoing tourists numbering 97.3 million in 2013 and that amount is only grown every year since. The highest expenditure abroad ($102 billion in 2012) makes China the largest single source of the outbound tourism market in the world.

Outbound tourism

The outbound tourism from China has experienced substantial changes in the last decades. This capacity of international travel by Chinese travelers grew from 10 million in 2000 to nearly 100 million in 2013, a huge jump from any other country in the world. Additionally, China’s share global of outbound travel, that was only 1{8e25050a9fd2127a08e8cfc36c80f486468cdfb9d18352c0fc1288e3a7173a7c} in 2005, is now estimated at one-fifth of world travel by 2023. This speedy growth rate alone is not enough to explain this evolution of tourism out of China, which is very closely linked to the social changes that this country has experienced over the past 10 years.

Continues to grow

By 2016, approximately 68 million Chinese citizens have traveled abroad, and this figure is expected to rise to 100 million by 2021. If outgoing tourism for China meets these predictions, this would be over 40{8e25050a9fd2127a08e8cfc36c80f486468cdfb9d18352c0fc1288e3a7173a7c} of the entire market of outbound tourism from the Asia-Pacific region. For further information go to

But it is wise to remember that tourism going to China has also grown. From 2010 to 2015, the lodging business in China has been developing at approximately 9{8e25050a9fd2127a08e8cfc36c80f486468cdfb9d18352c0fc1288e3a7173a7c} every year. The Chinese showcase of accommodations produces US$44 billion of income in 2013, had by 2015 grown to US$53.2 billion per Ibis world.

An investigation done by McKinsey shows that in 2013 there were 2.5 million lodging rooms across China. In contrast with other more develop advertising in Europe or the US for instance; China has a truly low in infiltration with around 4 spaces per every 1000 individuals. By 2023, these figures are expected to achieve US$100 billion, 6.3 million rooms and 8 rooms for every 1000 capita.

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